Welcome to the
Pure Gold Marketing
Podcast
A corporate communications and marketing podcast
for Australian industry.
Dive into the world of marketing for Australian industry with host Edwin Davis, featuring a new expert guest every episode.
From mining to machinery, construction, technology and transport, join us as we uncover insights from the legends shaping the future of B2B corporate marketing.
Tapping into a wealth of vast experience and wisdom to bring you valuable insights and perspectives, every episode is worth its weight in marketing gold.
Ep 4: How Chris developed Westrac’s first content marketing strategy
Learn how digital marketing specialist Chris Gander develops effective marketing and content strategies at WesTrac, the importance of detailed briefs, and the value of partnerships in content production. Chris also shares his experiences with influencer partnerships, including a collaboration with Aaron Witt, and tips for small marketing teams to thrive.
Ep 3: How Aletek’s Marketing and Sales teams joined forces to grow in Australian mining with Arnie Hill
National Sales Manager Arnie Hill shares how improving collaboration between sales and marketing teams leads to achieving better business outcomes, how mining companies can avoid cringy hard sells on LinkedIn, how to use targeted feedback to meet and exceed customer needs, and the key ways to add value when marketing to other mining companies.
Ep 2: Mastering brand vision in rail and construction
Aussie marketing and comms pro Billie Stanic chats with Edwin about the key strategies that drove marketing success on major projects like the Carmichael Rail Network and Inland Rail, sharing her approach to capturing brand vision, building meaningful campaigns, and the importance of staying true to your values.
Ep 1: Marketing for Australian mining and heavy machinery with Ashley Lioubachevskii
In this first episode of Pure Gold Marketing, Edwin chats with Ash Lioubachevskii, Marketing and Communications Manager at Centurion Transport. Ash shares her journey through various marketing roles and her about time as Digital Marketing and Content Manager at Cat machinery dealership Hastings Deering.
Ash emphasises the importance of authenticity and leveraging subject matter experts in marketing content for mining, machinery and construction industries. Ash also provides insights into the nuances of B2B marketing on platforms like LinkedIn and the potential limitations of newer platforms like TikTok for certain industries.
Digital Content Production for Australian Industry.
With more than 16 years’ experience in video production and still photography, Pure Gold Films knows how to capture and create professional, high-quality visual assets for your business.
We help capture your story, share your message and achieve your business goals. Whether you’re based in Perth or the Pilbara, Bowen Basin or Brisbane, we’ll make your project and people shine.
Proud of the industry, we see the positive impact.
We’re passionate about Australian heavy industry and proud to be a part of it, despite the negativity often portrayed in the media.
We see firsthand the positive contributions our clients are making — supporting local jobs, communities, and delivering essential products and services across Australia.
Through our work, we aim to highlight these efforts, crafting videos that share compelling stories and impactful project updates that resonate with everyday Australians.
Trusted by:
Martinus: Carmichael Rail Network – Civil and Track Works
Wolff Mining: Cat D11T Semi-Autonomous SATS Dozers
Get results that make a difference
The service we provide extends far beyond quality videography and photography. Our detailed pre-production process focuses on your audience and message.
And our comprehensive post-production phase guarantees a polished and engaging final product that supports your business needs.
Get In Touch
Our team is available for video production throughout Australia. Speak to our producers or send a message using our short online contact form.