National Sales Manager Arnie Hill shares how improving collaboration between sales and marketing teams leads to achieving better business outcomes, how mining companies can avoid cringy hard sells on LinkedIn, how to use targeted feedback to meet and exceed customer needs, and the key ways to add value when marketing to other mining companies.
- 00:00 Introduction to Sales and Marketing Collaboration
- 00:32 Welcome to Pure Gold Marketing
- 00:57 Interview with Arnie Hill: Background and Role at Aletek
- 02:53 Understanding Aletek’s Products and Market
- 04:09 Sales and Marketing: Differences and Synergies
- 06:31 Challenges and Mistakes in Sales and Marketing
- 11:28 Strategies for Effective Sales and Marketing Collaboration
- 14:37 Expanding Aletek Globally
- 17:02 Salespeople Thinking Like Marketers
- 25:25 Building Trust and Nurturing Client Relationships
- 29:06 The Role of Expos and OEM Relationships
- 31:54 Leveraging LinkedIn Newsletters
- 33:27 Conclusion and Final Thoughts
Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/
Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/
Learn more about Pure Gold Films here https://puregoldfilms.com.au
