Aussie marketing and comms pro Billie Stanic chats with Edwin about the key strategies that drove marketing success on major projects like the Carmichael Rail Network and Inland Rail, sharing her approach to capturing brand vision, building meaningful campaigns, and the importance of staying true to your values.
- 00:00 Introduction and Staying in Your Lane
- 00:12 Welcome to Pure Gold Marketing
- 00:49 Special Guest: Billie Stanic
- 02:13 Billie’s Journey into Marketing
- 05:16 Passion for Construction and Rail
- 10:41 Marketing Strategies and Insights
- 21:03 The Carmichael Rail Network Project
- 26:39 Inland Rail Project and Future Prospects
- 27:57 Complexities of Carmichael and Inland Rail
- 28:30 The Power of Brand Recognition
- 30:04 The Psychology of Marketing
- 31:16 Authenticity and Communication in Marketing
- 34:20 Managing Corporate Brands
- 36:02 Working with Industry Associations
- 38:42 Promoting Events and Rebranding
- 42:17 Showcasing Company Capabilities
- 46:09 Future of Rail and Construction Marketing
- 52:24 Conclusion and Final Thoughts
Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/
Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/
Learn more about Pure Gold Films here https://puregoldfilms.com.au
