Liebherr LB 45 rotary drilling rig: first assembly in Australia

Check out the first LB 45 rotary drilling rig being assembled and delivered in Australia. Liebherr asked the Pure Gold Films team to produce this video to help share their customer’s story.

By focussing on the customer’s story through this video, Liebherr have been able to communicate the real-world reasons why customers love their products, and continue to choose them.

This style of video content marketing is stronger than traditional advertising videos, as the key messaging is communicated more authentically by the end customer.

This type of video is also great for keeping your audience engaged: it has seen nearly 7000 views on YouTube within 1 day of publishing!

In Avopiling’s own experience and words – it’s the perfect machine for Australian conditions.