Learn how digital marketing specialist Chris Gander develops effective marketing and content strategies at WesTrac, the importance of detailed briefs, and the value of partnerships in content production.
Chris also shares his experiences with influencer partnerships, including a collaboration with Aaron Witt, and tips for small marketing teams to thrive.
- 00:00 The Importance of Detailed Briefs for Agencies
- 00:44 Introduction to Pure Gold Marketing
- 01:51 Interview with Chris Gander: Background and Role
- 03:29 Navigating Social Media Channels
- 13:27 The Role of Thought Leadership in Marketing
- 19:40 Working with Agencies and Suppliers
- 20:53 The Art of Brief Writing
- 21:20 Engaging Stakeholders Effectively
- 23:53 The Power of Influencers
- 29:40 Global Operator Challenge
- 31:26 Advice for Small Marketing Teams
- 32:52 Partnering with Other Companies
- 34:08 Chris’s Passion for Content Creation
- 35:11 Conclusion and Farewell
Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/
Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/
Learn more about Pure Gold Films here https://puregoldfilms.com.au
