Keen to improve your marketing video content and project case study videos? Here’s three quick tips for conducting engaging interviews:
1. Allow enough time for the interview
Firstly, it’s really important to allow enough time for the interview, so the person being interviewed feels settled and relaxed.
Firstly, most people get a bit nervous in front of the camera, so it’s really important to allow enough time for the interview, so the person being interviewed feels settled and relaxed.
It usually takes 5 – 10 minutes, sometimes up to 20 minutes, for the person to relax and for their best natural responses to come out.
2. Keep it conversational
Secondly, as the interviewer, it’s your job to keep things conversational and genuine. There’s nothing worse than ending up with surface-level answers that sound rigid and rehearsed.
When conducting an interview, I’m often cultivating more interesting responses by letting the person know I want to hear their answer, not the slick corporate answer.
This leads to more authentic and natural responses, and will certainly make the final video more engaging for people to watch.
3. Know the key phrases you want to hear
Finally, be aware of what responses or key phrases you’re hoping to capture. Frame your questions appropriately to seek those key phrases. And don’t be afraid to ask a question again to get to the heart of the response you’re looking for.
As a video producer, it’s our job to empower the person to look and sound the best they possibly can on camera.
I hope these tips help your business create great video content for project case studies and marketing.
Do you have any favourite tips for getting great responses on camera? Send me a message, I’d love to know your thoughts.
Thanks for reading.